top of page

Defining Your Brand

Defining Your Brand

Defining your brand is like a journey of business self-discovery. It can be difficult, time-consuming and uncomfortable. It requires, at the very least, that you do the things below:

  • Get a great logo. Place it everywhere.

  • Write down your brand messaging. What are the key messages you want to communicate about your brand? Every employee should be aware of your brand attributes.

  • Integrate your brand. Branding extends to every aspect of your business--how you answer your phones, what you or your salespeople wear on sales calls, your e-mail signature, everything.

  • Create a "voice" for your company that reflects your brand.This voice should be applied to all written communication and incorporated in the visual imagery of all materials, online and off.

  • Develop a tagline. Write a memorable, meaningful and concise statement that captures the essence of your brand.

  • Design templates and create brand standards for your marketing materials. Use the same color scheme, logo placement, look and feel throughout. You don't need to be fancy, just consistent.

  • Be true to your brand. Customers won't return to you--or refer you to someone else--if you don't deliver on your brand promise.

  • Be consistent. It involves all of the above and is the most important.

5 views0 comments
bottom of page