Defining Your Brand


Defining Your Brand

Defining your brand is like a journey of business self-discovery. It can be difficult, time-consuming and uncomfortable. It requires, at the very least, that you do the things below:

  • Get a great logo. Place it everywhere.

  • Write down your brand messaging. What are the key messages you want to communicate about your brand? Every employee should be aware of your brand attributes.

  • Integrate your brand. Branding extends to every aspect of your business--how you answer your phones, what you or your salespeople wear on sales calls, your e-mail signature, everything.

  • Create a "voice" for your company that reflects your brand.This voice should be applied to all written communication and incorporated in the visual imagery of all materials, online and off.

  • Develop a tagline. Write a memorable, meaningful and concise statement that captures the essence of your brand.

  • Design templates and create brand standards for your marketing materials. Use the same color scheme, logo placement, look and feel throughout. You don't need to be fancy, just consistent.

  • Be true to your brand. Customers won't return to you--or refer you to someone else--if you don't deliver on your brand promise.

  • Be consistent. It involves all of the above and is the most important.

#Branding

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GoCGM is a full-service branding and digital agency that partners with modern companies to launch, grow and reinvent brands. For just under a decade, we’ve moved brands from ordinary to extraordinary so they can stand out from the pack with fearless ideas, great storytelling, and epic design. From startups to medium sized business in consumer goods, tech and music, our clients are disruptors—the ones who don’t play by the rules but change them.